| Customer: | Payback Loyalty Systens |  |
|---|---|---|
| Services: | Web SMS | |
| Website: | www.paybackloyalty.ie |
Payback Loyalty Systems offer loyalty schemes and customer relationship management solutions for independent retailers. They use Esendex’s Web SMS service to offer SMS functionality to their customers who wish to send promotional text messages to consumers registered with their loyalty scheme.
Before teaming up with Esendex, Payback Loyalty Systems had been offering postal and email marketing campaign services but found their customers were demanding a more instant, efficient means of contacting customers which was both fast and cost-effective. SMS is an ideal method of marketing communication as it is much cheaper than direct mail, highly measurable, and unlike email, press advertising or direct mail people tend to read every text message they receive.
Payback Loyalty Systems’ Marketing and Insights Manager, Mike Brinn, works with customers to determine their business needs and offers advice on how SMS marketing campaigns can be used to promote a particular department or special offer. He then aids clients in writing the message (if required), uploads the contacts and sends out the message via the Esendex web-based SMS application, sometimes sending out thousands of messages simultaneously. Web SMS also allows him to customise the Sender ID so the message is branded with the company name rather than a number.
Since adding SMS functionality to their loyalty scheme offerings, Payback Loyalty Systems customers have achieved enhanced results with significant increases in the take-up of special offers. Contacting consumers via SMS provides a simple system of engaging with customers easily and quickly and the Web SMS solution even allows users to check whether messages have been received, thus enabling them to easily measure the success of marketing campaigns.
Payback Loyalty Systems expect their use of the Esendex service will continue to grow, as a spokesperson from Payback Loyalty Systems comments:
“The number and frequency of SMS messages we send out on behalf of our customers has increased recently as retail continues to get more competitive. I expect this to continue, and sending out SMS to customers will remain an important marketing communication tool. Esendex’s SMS service provides everything we need to help our customers maintain a competitive advantage.”
Call us now on 01 631 9410 or email sales@esendex.ie to find out more about our services can help your business.
Esendex's service is simple to setup, very well supported and most importantly, exceptionally reliable. In short, if you require to automate bulk sending of SMS messages from applications, don't reinvent the wheel - use Esendex.
