Use SMS marketing to generate sales
Even with the introduction of smartphones and apps, SMS continues to grow. SMS marketing is still the cheapest and most widely accepted form of mobile marketing. An SMS campaign can be used to boost sales through promotions, improve CRM and customer loyalty, help build your brand and best of all, retain customers.
SMS - the most direct marketing channelEfficient and effective - SMS is far cheaper than a direct mail campaign, has a greater readership than an email campaign, and can be much more personal than broadcast media. It is also much more acceptable than telesales and is more measurable than print media. Direct response channel - SMS can evoke a response by using a Virtual Mobile Number or SMS short codes (e.g. text “hire” to 80808). Higher response rates - the Direct Marketing Association (DMA) found that SMS marketing campaigns were the most successful mobile ad medium. 70% of people said they had at some point responded to a marketing text message. Immediate results - most people carry their phones on them at all times. Also, 90% of people open a text message within 15 minutes. Two-way messaging also allows for them to respond immediately, so you can have your results within hours, not months. Cost effective - each text message only costs a few cents; the higher response rates and brand recall make each message count. Therefore the return on investment for an SMS campaign is significantly higher than other forms of marketing. Text messages are easily passed on, therefore create a great promotion and have your campaign for viral for free.
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An SMS campaign is personal and friendlyPersonalised - customers today require more than a simple nudge in the right direction. With the world of social media, people want to be spoken to as individuals. This is easy with an SMS campaign - mail merge facilities, effective targeting and segmentation make SMS an extremely powerful channel. Customer-friendly - SMS is a great way to send little reminders to customers, to remind them of an insurance renewal, an appliance service, a haircut reminder etc. It isn’t just great for customer service, but is also a great way to increase retention rates too.
Start testing nowIsn’t it time you started using the power of SMS marketing? Take a free trial today by filling in the form opposite or calling us on 01 631 9410. |
