Businesses today face threats from a variety of places, from cyber attacks to natural disasters, meaning that business critical communications can be required at any time.

As with all successful businesses, the ability to adapt to external circumstances and customer behaviour is vital. When it comes to emergency communications, there are two main criteria that need to be considered; speed and reach. These two elements very much play to the strengths of SMS.

Our products are designed to help your business to effectively and efficiently communicate during a crisis.

Why choose SMS for critical communication?

open rate

Keep recipients up-to-date with a channel which boasts a 95% open rate

90% of messages
read within 3 minutes

Ensure your time critical messages are received and read by recipients almost immediately

Internet connection
not required

Messages can be sent to all handsets, regardless of whether they have an internet connection

Reliable messages
sent using direct connections

Ensure messages are sent securely and direct to intended recipients

communication option

Use SMS to commuinicate with staff and customers in real-time

No spam folder
directly into message inboxes

Messages received direct to mobile handset

your messages

Use data to personalise your messages with names or employee numbers


Contact employees or customers within minutes

Seamless integration

All of our platforms can be seamlessly integrated into your business software using our APIs. This enables your message to be automatically sent via SMS as soon as an incident occur.

It is also possible to create rules that push or route an automated SMS when an alert is required. This means that your time critical information can be sent immediately, via the most effective channel.

Two puzzle pieces
Two SMS messages
Two-way SMS

A great way to improve the open rate of your business critical communications is by using your brand name for outgoing messages. By displaying your company's name, your employees will instantly know who is contacting them, resulting in faster interaction rates.

Alternatively, using long numbers or short codes enables your recipients to reply directly. This will open up a two-way communication channel and thus enable you to gain feedback in a quicker and more structured format. It could be that you require your team to send a quick reply to acknowledge that they have received and understood your emergency message.

SMS - Effective, time critical communication

SMS is one of the oldest yet most effective digital channels available. According to Bank My Cell there are 4.78 billion mobile phone users in the world, all of which have the SMS messaging app automatically installed. This means that no matter the location or time of day, your message will be delivered to it’s intended recipient. With an open rate of 95% and 90% of all messages read within 3 minutes, there is no better channel for delivering time critical messages to a large group of people.

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