How does an SMS Landing Page campaign work?
At first it’s no different from a usual text campaign, the recipient receives an SMS that contains a link which sends them to a tailored landing page.
By using SMS Landing Pages, their message was enhanced with richer content making it more attractive and appealing to customers, compelling them to take action.
Not only were they successful in standing out in a competitive market but also had a high take-up of their Black Friday deal. Four Star Pizza witnessed a click-through rate of 10%, compare this to the average retail email campaign of 2.5%; it’s clear that this campaign was a success! They also saw a 30% increase in conversion rate, when compared to their previous standard SMS campaign.