What is RCS messaging?
Rich Communication Services (RCS) is the technological next step up from SMS. RCS offers greater functionality, allowing businesses to send more detailed and engaging content. Businesses will be able to engage in more interactive conversations with their customer directly from their smartphones default messaging app.
As RCS messaging will use the default messaging application on Android devices, customers have no need to download a specific messaging app in order to receive an RCS.
Businesses can use RCS to send app-like content such as maps and directions to calendar invites and appointment schedulers, all the while presenting authenticity with customer branding and verified sender.
For more information on how RCS can help your business contact: [email protected]
or call 01 631 9410
Esendex has joined Google’s early access program for RCS Business Messaging – but what’s that, and how does it affect you?
The intention behind RCS is that it could replace SMS, becoming the new standard for text-based communication between phones.