What is an SMS Landing Page?

Imagine there's a way to really boost the effect of your messaging campaign, well by including a link to a specific landing page, fully branded to your business, that can be personalised with customer data with ease, you can.

Using Esendex's new rich message builder, Messaging Studio, you can create a page that does just that. It's not just for promotional messages either, with calendar and map integrations businesses can improve reminder notifications.

How can businesses use an SMS Landing Page?

We believe all SMS messages can be enahnced by using a landing page. Here are some enhanced messaging examples.

Retail
Finance
Healthcare
Property
Utilities
Retail

Enhance your promotions and boost sales and revenue with visually appealing messages, personalised to each customer. The mobile optimised design makes it easier for customers to redeem offers and engage with your brand.

Fully brand your landing page and personalise your message to really appeal to your customers. Include visual images, QR codes and CTA buttons to drive actions and offer a more streamlined experience.

Example applications include:

  • Deliver personalised marketing and promotions
  • Receive payments by linking to secure payment portals
  • Digital receipts
  • Delivery updates and confirmations.
Finance

SMS Landing Pages provide financial institutions with a digital alternative to paper based communications which can be easily personalised and branded while reducing their cost to serve.

Any notification that could be enhanced by a visual representation can be used in combination with SMS. By adding cleat call-to-action buttons, customers are encouraged to take action instantly in a convenient manner.

Example applications include:

  • Personalised statements
  • Fraudulent activity alerts
  • Links to secure payment portals
  • Marketing and promotions
  • Rich appointment reminders, including maps and branch pictures.
Healthcare

With an SMS Landing Page, appointment reminders are enhanced by using call-to-actions with other smartphone applications such as 'Get directions' and using a map app or 'add to calendar' using a calendar app. These extra features allow Healthcare providers to get more from their messaging and reduce no-shows further.

There are also substantial cost savings to be made and not just from switching from paper to digital but also in terms of message length.

Example applications include:

  • Appointment reminders with links to re-arrange
  • Maps to healthcare provider location
  • Links to appointment booking platforms
  • Deliver test results
  • Supply prescriptions
Property

Target house-hunters better with visual content that enhances your property notifications. Help buyers find their dream property by taking the troll out of searching property websites and drive customers to make contact.

Promote self-service with richer communications and more appropriate call-to-actions and reduce the amount of time that agents spend time making calls to potential buyers.

Example applications include:

  • Arrange viewings and add them to your mobile device's calendar
  • Appointment confirmations including photos of agent and property
  • Get directions to the property with interactive maps
  • New/ newly reduced property notifications
  • Links to legal requirements
Utilities

Include SMS Landing Pages into your digital transformation strategy by replacing paper based communications with a personalised, mobile-optimised experience.

Combine your SMS notifications for meter readings and payment reminders with and landing page personalised to the customer that has helpful call-to-action buttons that make it easy for the customer to engage with.

Example applications include:

  • Engineer appointment reminders
  • Smart meter roll outs
  • "Works in your area" alerts
  • Supplying bills/Linking to payment portals
  • Marketing and promotions.

SMS Landing Pages key features

How you can provide a more engaging customer messaging experience.

Rich message
experience

Visually appealing content such as images, CTA buttons and full coloured branding.

 
Link
tracking

Customisable and trackable links can be include to measure the success of your campaign.

 
Personalised
content

Dynamic fields can be included on your landing page as well as the initial text message.

 
Mobile optimised
pages

Designed to fit small device screens and encourage friction-free actions with little to no distraction.

 
Intelligent API
available

Automate your campaigns and integrate successfully with your existing platform.

 
Simple to use
landing page creator

We've made it simple to create both RCS and SMS Landing Page strategy from our Messaging Studio platform.

 
Pre-designed
templates

Reusuable templates from professional designers to help you get started.

 
Multichannel
messaging

Integrate landing pages into your rich messaging strategy to get 100% reach.

 

Introducing Messaging Studio

We've made rich messaging as easy as possible with our new platform, Messaging Studio. You can easily add images, brand logos, custom colours and CTA buttons to your page as well as the usual features you expect from SMS such as scheduling and dynamic fields.

Our Messaging Studio platform also enables you to send RCS messages to provide a customer messaging experience similar to OTT apps like Whatsapp. As RCS messages are currently available to Android devices, our intelligent platform can distinguish devices that can't receive RCS and instead will send an SMS Landing Page as a fallback, ensuring that a rich messaging experience is sent to 100% of your customers.

What are the benefits of SMS Landing Pages?

Here are some of the great ways that SMS Landing Pages will help you have better conversations with your customers

callflow feedbackReduce
communication spend

Switching from a postal communication strategy will allow budget to be spent in other areas.

 
data captureIncrease
customer engagement

More visually appealing communications will increase the chances of customers reading and engaging with your message.

 
integrated or stand aloneConsistent
brand identity

Use your company’s colours, logos and images to create a familiar environment for customer interactions.

 
call feedbackIncrease
conversions

Remove the distractions of traditional webpages and offer a more streamlined route to conversion.

 

You could boost your conversion rate by 30%

Don't just take our word for it! See our customer's success for yourself.

Four Star Pizza were keen to try something a bit different for their latest Black Friday promotional campaign.

After speaking with Esendex, they created an SMS Landing Page communication strategy which resulted in a 30% increase in conversion rates, when compared to their previous standard SMS campaign.

Want to learn more about SMS Landing Pages?

Let us know how we can help